Online marketing has changed and will continue to change. At ROM we work hard to make sure we change with it. Today quality is the key with search engine optimization efforts. Ranking factors such as “time-on-site” and “bounce-rate” have changed how the industry does SEO. Today more than ever SEO is about quality Content and quality engagement. Gone are the ways of “keyword-stuffing” and high numbers of “back-links” from irrelevant or low page relevance sites.