Case Study: SEO Success for a Redding Contractor

Case Study: SEO Success for a Redding Contractor

When a local contractor in Redding came to us, their website barely showed up in search — and their phone wasn’t ringing. Within 6 months of targeted local SEO, that changed dramatically.


🚧 The Challenge:

Client: A general contractor serving Redding and surrounding areas
Problem: Low website traffic, no presence in Google’s local pack, and relying solely on word-of-mouth
Goal: Get more local leads and project inquiries online


🔍 Our SEO Approach:

  1. Google Business Profile Optimization
    We claimed, verified, and optimized their listing with proper categories, service details, and photos.
  2. Local Keyword Targeting
    We focused on high-intent keywords like:
  • “general contractor redding ca”
  • “kitchen remodel redding”
  • “licensed contractor near me”
  1. Location-Specific Pages
    We added service pages targeting Redding, Anderson, and Shasta Lake with unique content and testimonials.
  2. Review Strategy
    We helped the contractor ask past clients for reviews using a simple text + link strategy. Within 3 months, they had 18 new 5-star reviews.
  3. Technical SEO Fixes
    We improved site speed, added schema markup, and cleaned up duplicate citations hurting their local rankings.

📈 The Results (After 6 Months):

  • +230% increase in organic traffic
  • #1–3 rankings for multiple “contractor + location” keywords
  • Consistent leads from search (calls + form fills)
  • Featured in Google’s Local Pack for key terms like “Redding contractor”

“We used to get 1–2 calls a week. Now we’re averaging 4–6 high-quality leads — and they’re ready to hire.”
Client testimonial


Final Thought:

SEO works — especially for local service businesses in Redding. If you want to grow your business without relying on paid ads or referrals alone, local SEO can make a huge difference.

Curious how your site compares? Get a free SEO checkup.

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