Many Redding businesses know they need SEO but aren’t sure if they’re doing it right. The truth is, even a few small missteps can hold you back from ranking in Google and reaching local customers.
Here are the top 7 SEO mistakes we see small businesses in Redding make — and how to fix them:
1. Ignoring Google Business Profile
Not claiming or optimizing your Google Business Profile is a missed opportunity. This is the #1 factor for showing up in the local map pack.
2. No Location Pages
If your website doesn’t mention Redding or surrounding towns (like Anderson or Shasta Lake), Google has no reason to rank you for local searches.
3. Keyword Stuffing
Overloading your site with keywords like “Redding SEO company” on every line hurts your credibility. Use natural, helpful language instead.
4. Slow or Non-Mobile-Friendly Websites
Many users search on mobile — if your site is slow or clunky on a phone, Google will rank it lower, and users will bounce.
5. No Reviews (or Ignoring Them)
Local reviews, especially on Google, signal trust to both Google and your customers. Not asking for them (or responding to them) is a mistake.
6. Thin or Generic Content
Copy-pasting service descriptions or writing just a few lines per page won’t cut it. Google favors original, helpful, and location-relevant content.
7. No Tracking or Analytics
If you’re not tracking your website traffic or rankings, you’re flying blind. Set up Google Analytics and Search Console to measure what’s working.
Final Thought:
SEO doesn’t have to be overwhelming — but it does need to be done right. Avoid these mistakes, and you’ll be ahead of most of your competition in Redding.
Need help with a local SEO checkup? Let’s talk.